Integrity Toys Convention 2017 is a Fashion Fairytale

Integrity Toys Convention 2017 Will be a Fashion Fairytale

The long-awaited full details for the Integrity Toys Convention 2017 have just been revealed. However, if you were hoping to attend and you are not a member of the W Club, then it is unlikely you will be going. Places were offered up to W Club members on a first come first served basis yesterday, and the convention sold out in record time; despite some frustrating technical issues for many. Techni... »

Zipper Dressed Fashion Figure The JEM AND THE HOLOGRAMS™ Collection

Zipper Joins The JEM AND THE HOLOGRAMS Collection

Now that Integrity Toys‘ Jem and The Holograms licence with Hasbro is winding down we will see the final four dolls released this year. The first of these dolls has just been announced – Zipper. He is a slightly obscure character from the Jem TV series but one who has some pretty significant storylines – being responsible for burning down Jerrica Benson’s Starlight House be... »

New Integrity Toys The Industry Collection Unveiled

New Integrity Toys The Industry Collection Unveiled

Launching this weekend is the first proper collection of Integrity Toys The Industry line of 12.5-inch fashion dolls. The line was introduced in Spring 2016 with the first doll, Lady Stardust Tulabelle. The Industry sees the previously 16″ scale Tulabelle doll shrunk down to the more popular IT size. Tulabelle With this initial wave, designed by David Buttry, she is joined by four friends &#... »

W Club WInners of the DollObseervers.com Fashion Doll Awards

Time’s Nearly up to Join The #DOFDAs Winning W Club

As you will probably know, Integrity Toys swept the boards at this year’s DollObservers.com Fashion Doll Awards thanks to the public vote. They received awards in the Best Plastic/Vinyl Fashion Doll, Convention Exclusive, Corporate Retailer and Accessory categories. One of their other wins was in the Innovations Award, which this year celebrated achievements in Customer Relations. I’m ... »

integrity toys w club 2017 is open for registration

Integrity Toys W Club 2017 is Open for Registration

Today saw the launch of the Integrity Toys W Club 2017. As I have not been a member since 2015 I was itching for this moment. I have missed the sneak speaks, emails, online events, and above all the lovely photos of the latest creations. This year saw a new twist on the upgrade: 2016 members voted on the elements they would like to make up their ‘perfect doll’. We will, therefore, have... »

Integrity Toys Unveil the Nu. Face of 2015

Integrity Toys Unveil the Nu. Face of 2015

Now available at your favourite doll retailer is the latest Integrity Toys Nu. Face Collection and consists of five, dressed to the nines, dolls. So without further ado here they are: “Erin S. is a fully articulated 12-inch vinyl doll with long, shiny rooted hair and hand applied eyelashes. Erin S. leads the pack of the Nu. Face Agency and as usual, her look is sexy, yet edgy and very modern... »

ITBE summer collection dolls integrity toys

IT Direct ITBE Summer Collection Announced

  Integrity Toys as part of their week-long “Doll of Summer” W Club email event have announced the latest ITBE Summer Collection. Each doll in the collection retails for $99.00 and will be offered via a “right-to-buy” lottery for W Club members only. In other words, expect high secondary market prices!   I think all these ladies look sensational, given that they a... »

Twilight In Paris JEM & Jerrica

Twilight In Paris JEM & Jerrica

Today Integrity Toys announced that the Comic Con International 2015 special edition JEM would be Twilight in Paris JEM & Jerrica: a Jem/Jerrica Benton QuickSwitch doll designed by Vaughn Sawyers. I’m so pleased they have finally put the QuickSwitch feature to work on a JEM doll as it having two dolls in previous gift sets has always seemed overkill. After all, they are the same person! ... »

Anthony Julian Doll

Anthony Julian Doll to Direct JEM

Integrity Toys announced that the latest character to join the highly successful line of JEM AND THE HOLOGRAM dolls, would be video director, an Anthony Julian doll. Here is what they had to say: The Anthony Julian doll is a fully articulated vinyl figure with sleek rooted curly and flocked hair. The man of the hour comes dressed in one of his key looks from the hit 80’s animated TV series. ... »

W Club Mood Changers Poppy Parker

W Club Mood Changers Poppy Parker

Integrity Toys have announced the first W Club Exclusive doll of 2015, Mood Changers Poppy Parker. In fact, it is not just one doll but 3 Poppy Parker dolls in one as this exclusive Mood Changers gift set utilises the Quick Switch mechanism to give collectors 3 heads and 3 outfits which provide 3 very distinctive looks! I’m pleased to see IT using the QS feature in this way in order to give ... »