For me personlly I LOVED this doll range. I was big into Madonna as a kid and so when a popstar doll came out I was hooked.
I remember the day I saw Jem. It was October 1986 and I was in our local Toy N Hobby (which was massive, it's now Iceland) I had checked the usual isles biding my time to get to the doll isle to check out Barbie & Sindy. I saw a whole shelf of Jem and my jaw dropped!
I spent ages trying to pick one with my Grandma as there where 10 girls to choose from. I narrowed it down to the lead Singer Jem or Pizzazz of the Misfits (Jems rival band) My Grandma liked Pizzazz best and she had a casette of music with her too.
The week after, I was desperate to get to town and my sister came too, Pam got Jem the movie on video and I got Jem we where hooked.
Pam still loved her Sindy's but everytime I could I would get a Jem doll until I had them all...