Barbie Millicent Roberts™ from Willows, Wisconsin was introduced to a skeptical toy industry at the New York Toy Fair. A gallon of gas was 25 cents, the average annual wage was $5,000 and the #1 Ponytail Barbie sold for $3. Additional fashions based on the latest runway trends from Paris ranged from $1 to $5. In the first year, 300,000 Barbie dolls were sold.

As fast as 60s fashions evolved, so did Barbie from her famous bouffant bubble-cut hairstyle and fashions that mirrored First Lady Jackie Kennedy to the sleek hair and clothes of the multi-colored, swirling Mod era.