Barbie Doll Archive 1970 - 1979

From "Flower Power" to "girl power" to fun-in-the-sun-power, Barbie doll’s diverse style reflected the 70s alternative lifestyles. Skirts went from mini to maxi and hair had a new flair– long and loose.

Malibu Barbie® (shown here) made everyone “wish they all could be California girls…” Tan with shimmering, straight blonde hair, her simple blue tricot bathing suit with yellow beach towel and quintessential pink sunglasses could have been the genesis of the Beach Boys’ hit song.

Superstar Barbie® (with arm candy Ken® doll) claimed the disco spotlight with glitz, glitter and over-the-top polyester-glam. The tre chic complement to her flowing, fuchsia dress-- an all-new Star ‘Vette™ car.

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