The Saturday just gone saw the first online unveiling of Integrity Toys 2013 Doll lines exclusively for their W Club members. In a break with tradition, and in response to member feedback, the online unveiling is being broken down into 4 unveiling a spread over the year. By doing it this way the hope is that there isn’t a ‘peaking too soon’ effect with all the new dolls for the year being revealed at once. Also, and perhaps more importantly, it gives the fans a chance to…

See below for more news about the new Jem line. Truly outrageous!

The buzz generated on the web since the announcement of the new Integrity Toys/Hasbro collaboration on JEM AND THE HOLOGRAMS has been simply incredible!  We've received all sorts of questions in the last week about future plans for the brands…

Integrity Toys, Inc., under license from Hasbro, Inc., today announced a brand-new series of high-end collectible fashion dolls based on the 1980's ground breaking animated series JEM AND THE HOLOGRAMS, launching at 2012 Comic-Con International in San Diego.

Inspired by the "truly…