Barbie®, the world’s most popular fashion doll and Stardoll®, the globally renowned online fashion and gaming community for girls, The partnership marks the Stardoll® brand’s first foray into translating its popular online fashion portal into physical dolls, allowing Barbie® fans to extend the limitless possibilities of the Stardoll® world offline.
The “Stardoll® by Barbie®” collection will feature eight new fashion dolls, based on four of the most popular virtual Stardoll® stores in Starplaza. Inspired by Stardoll® avatars, “Stardoll® by Barbie®” dolls come packaged mirroring signature avatar poses. Each doll features amazing details like rooted eyelashes, a unique face and body sculpt, as well as a distinct signature style, for a play experience that is authentically Stardoll®.
“We’re pleased to be launching a big line of fantastic physical toys, going from virtual to the physical world,” said Mattias Miksche, CEO at Stardoll. “We’re partnering with Mattel because they share our passion for empowering girls and their creativity. We have forged a strong relationship and have lots of exciting things planned – watch this space.”
“This partnership represents two of the world’s largest girls’ brands uniting to create the ultimate fashion play experience,” said Stephanie Cota, Senior Vice President, WorldWide Marketing Barbie and Girls. “We look forward to inviting the Stardoll community into the three-dimensional world of Barbie with new signature dolls and fashions.”
About the “Stardoll® by Barbie®” Collection
“Stardoll® by Barbie®” will be available at retail in the United States beginning November 2011, with another five dolls slated for spring 2012. “Stardoll® by Barbie®” will introduce two dolls inspired per Stardoll® store: Fallen Angel, Bonjour Bizou, Doll Space and Pretty n’ Love. Sample fashions from each line include Fallen Angel, who rocks a gothic look in fingerless gloves and chain accents; Bonjour Bizou, a fashion-forward Stardoll® sporting ruched miniskirts and graphic prints; Doll Space, in gorgeous ruffled tulle numbers with cropped tweed jackets; and Pretty n’ Love in cozy pink sweaters and heart-patterned tights. Three accessory packs let Stardoll® fans mix and match the trendy, original fashions and accessories, and give girls the same fun interchangeable closet experience of the Stardoll® virtual world in the real world.
“Stardoll® by Barbie®” dolls will come with a gift card for complimentary membership on Stardoll.com for new and existing members, Stardollars to spend on all Superstar items on the Stardoll® site as well as free exclusive virtual gifts, connecting the online world to the real world and then back again.
The partnership plans to expand globally with the addition of more collections, products and online extensions in the future. The dolls will retail for $20.99 SRP and accessory packs will retail for $15.99 SRP each.
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