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US: Barbie is the number one Christmas import
According to Toy News, fashion doll Barbie is the US’ most imported Christmas gift, according to a survey comissioned by Bloomberg Businessweek.
An analysis of the ‘States 75 most-popular Christmas gifts found that a total of 2,598 shipments of Barbie products were received in the US throughout August and September, when retailers receive Christmas stock.
Barbie’s popularity continues to rise despite competition from other doll brands. Recovering from a slip in 2008, US sales of Barbie went up 4 per cent in 2009 and 14 percent in 2010.
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