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Ruth Handler Interview: the marketer behind the Barbie Doll
Ruth Handler (November 4, 1916 -- April 27, 2002) was an American businesswoman, born to Jewish-Polish immigrants Jacob and Ida Moskowicz, the president of the toy manufacturer Mattel Inc., and is remembered primarily for her role in marketing the Barbie doll. This is a rare interview with her, made shortly before her death.
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